Three main factors: the cost of raw materials has risen substantially; 25% Tariffs have been imposed; UPS has raised shipping costs noticeably.  Also, China has (finally) gotten serious about air pollution and has mandated smog control for all factories immediately – (All crystal litter is manufactured in China). Other variable costs, such as ocean freight, have increased.  The end result is good for the environment but not the pocketbook.

Answer. Think about this. This odor is caused by the molecules that emanate from the cat’s eliminations.  Your sense of smell tries to protect you by letting you know that you are inhaling these odorous molecules. You do NOT want your family and guests inhaling these molecules continuously over their lifetimes. It has to have an effect. Get the benefit of Fresh Magic’s space age technology.  Here’s a short testimonial that sums it up:

Thanks!  LOVE THIS STUFF!!!   People come to our house and don’t know we have a cat until they see and hear her!   And the litter box is on the main floor!   Edwina  A.,  Minnesota

Answer – The product is made from silica (quartz) sand, a naturally occurring earth mineral. This product is silicon dioxide (SiO2), more technically called silica gel after it has been processed. It is chemically and biologically inert.

Answer – Mix small amounts of FreshMagic^® with the old litter, and increase gradually while reducing the amount of the old litter. After two weeks, clean box and use FreshMagic^® only. Your cat should now be accustomed to the new litter. This small effort on your part will return a world of benefits.

An odor free home environment for you, your guests, your pets and your family!!!

Answer – Many people prefer the original round style, especially those with automated cat boxes, such as Littermaid® and Scoopfree®. But others like the new chunk style crystals because they do not roll if your cat displaces them from the litter box.

Answer – Yes ! There are three, Depth of crystal litter in litter box, Scooping, and Stirring.

Dear New Users: We value our customers, we listen, and we want you to be fully informed about this product. The suggestions in the following paragraphs will return a lifetime of continuous benefits, especially a more elegant home environment.

Depth of crystal litter in catbox: The ideal depth to fill your cat’s litterbox is two inches (8 cm). This is the depth required for the odor-defeating technology to function optimally.

Scooping: Most users scoop feces daily, and discard in toilet or garbage. Do NOT flush any large amount of litter. If a few crystals cling to the solid waste that is scooped, this is harmless. You will need a scoop with wide slots, so the crystals fall through the slots.

Stirring: After scooping, stir the crystals about the litterbox. Most of the urine is directed at the center. If you don’t stir, the crystals around the perimeter are virtually unused and the crystals in the center are saturated. This reduces the useful life of the product.

Answer – (Short answer: Like magic!)  Absorption is what happens when a sponge soaks up urine. The urine remains in the sponge unchanged, and the odor still emanates from the sponge, just as occurs with other cat litters.

Fresh Magic^®, however, causes an interaction whereby a change of physical properties occurs.

Fresh Magic^® is composed of quartz sand (SiO²).  Through advanced processing, this sand is converted into crystals. The sand is first heated to melting temperature, then rapidly cooled in water. Next, it is dried out, sifted and sized. One teaspoon of these crystals contains millions of microscopic pores, which exhale moisture from cat urine. The odor molecules can’t remain intact without moisture. It is moisture which is the necessary element in creating that awful catbox odor. The crystals also pull moisture from the droppings, which further minimizes odor. This advanced technology provides the greatest odor control of any type of litter. This process also kills bacteria. See testimonials.

Answer – This product is completely nontoxic to pets and humans.
Silicon dioxide is used as a food additive in such products as beer, salt substitutes (Diamond Crystal® Salt Sense) and dry coffee creamers. Obviously, because of the contact between cat litter and the cat’s eliminations, a physician should be consulted if any child is suspected of ingesting or handling any cat litter of any type.

Answer – The product will dry out the droppings, and the occasional diarrhea by gradually pulling moisture from them, and will reduce odor, but regular scooping is recommended. You will need a scoop with wide slots, as described above.